NEWS ARCHIVES
"Strategies in Global Markets" - rich and for direct use in practice
"Very rich practical material, directly to use in the company," comments Bernd Kühne-Oertel, Karl Kühne GmbH in Hamburg on these two days.
Using corporate-related examples, Professor John Stopford presented methods for designing a strategy process to the point of defining definite actions. A lively discussion took place between Professor Stopford, the participating managing directors and senior executives, as well as the guest lecturers, ... Malik from Drägerwerk ... and Dr. ... Höller-Cladders from Robert Bosch GmbH, on the special requirements for medium-sized businesses, worldwide relationship management and the question of how we can turn our visions into reality. One of the participants summed it up as follows, "When I came here I had only a very general idea of our strategy for the future. Now I'm taking definite courses of action back with me."